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Pinellas school district relaunches social media presence

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The Pinellas County School District is jumping back into the social media world.

The district officially re-launched its Facebook and Twitter accounts on Monday in an effort to better inform residents, parents and students.

“There was a previous presence, but there’s been a new strategy put together to try to leverage it in a better way and reach as many people as possible,” Public Information Officer Melanie Marquez Parra said Monday afternoon.

Visitors to either platform can expect to find posts that include district-wide initiatives, accomplishments of individual schools and students or groups and significant milestones and events, according to a district media briefing.

“As a district, we understand the value of good communication,” Pinellas County Schools Superintendent Michael Grego states in the press release. “Social media allows us to stay connected to our parents and students by communicating with them in real time, online.”

The intent is to use social media as a “one-way vehicle” the media brief states, meaning no public posting on either site. As of Monday evening, “liking” and comment functions on individual Facebook posts were still available.

Marquez Parra said the district and communications department’s s use of ocial media will be adjusted as it moves forward, but the “one-way” aspect is set.

“It’s not a vehicle for individuals to communicate with the school district,” she said. “That will remain through phone calls or contacting someone at the school or the communications office.”

To get individual schools to participate, the district is beginning and social media pilot project consisting of 12 schools.

Specifics on the pilot program are still being finalized, Marquez Parra said, but the goal is to roll out one-way social media use countywide.

Participating North County pilot schools are Palm Harbor Middle, Clearwater High, Countryside High, Dunedin High, East Lake High and Tarpon Springs High.

The district’s Facebook page can be found by searching Pinellas County Schools and its Twitter handle is @my_pcs.

ehorchy@suncoastnews.com

(727) 815-1071

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