Saturday, Nov 01, 2014
  • Home
Business

Sugardarlings Cones & Cupcakes to open warehouse

Published:   |   Updated: May 10, 2013 at 01:41 PM
NEW PORT RICHEY -

Patrons of Sugardarlings Cones & Cupcakes are familiar with the brightly painted shops, moist cupcakes and cheery faces of the owner and employees.

Unfortunately, they're also familiar with what some called “cramped and cluttered” seating areas, said the company's owner, Jessica Beebe.

“It'll be like 85 degrees in here because of the ovens and just as hot outside,” Beebe told a recent visitor. “People sweat their butts off because there's limited seating in here and they have to sit outside.”

But the cupcake bakery will soon remedy that. In June, Beebe plans to officially open up a 3,000-square-foot warehouse nearby where the baking will be done for all three Sugardarlings locations.

Beebe is especially excited about the warehouse's walk-in cooler, in which she can store baking products and finished cupcakes until they're sent to the stores and local BayCare Health System hospitals that sell them.

This will free up space in the shops for more seating and for events like birthday parties, Beebe said.

Beebe got the keys to the warehouse May 1. She'd rather not disclose its exact location until she's ready to open. It is, however, not far from her New Port Richey shop, she said.

Right now, it's just a matter of pressure washing walls and floors, painting and doing minor maintenance to prepare the building for baking.

Beebe plans to bake only gluten-free cupcakes at her Palm Harbor shop. The gluten-less product won't be baked with other cupcakes and will be packaged individually to prevent cross-contamination with other food items.

The warehouse is a pretty recent business decision, Beebe said.

“I'm so spontaneous so nothing is ever 'in the works,' ” Beebe said. “It's like, 'Let's do this and let's do it now.' ”

The original Sugardarlings, at 8511 Old County Road 54, New Port Richey, opened in February 2010. In October 2011, the West Pasco cupcake shop became a chain by adding a location on Ridgemoor Boulevard, in the East Lake-Palm Harbor area. Soon after that, they opened a store on State Road 54 in the Land O' Lakes-Lutz area.

Sugardarlings is now looking to expand to two new locations. Beebe said she has an agent scouting out locations in Spring Hill and Tampa.

For now, she's looking to hire people for shop positions, as many of her current employees will move to the warehouse to bake full-time. There's no application and Beebe isn't interested in a resume. It's all about having a cheerful attitude and fun-loving personality.

“Just bring in a bio telling me who you are and what you like to do,” Beebe said. “It tells me a little bit about your personality. Resumes are great but don't explain who you are and what you like.”

Comments

Part of the Tribune family of products

© 2014 TAMPA MEDIA GROUP, LLC